17 Jun 2013

WP8 discourages producers and the high cost of the license competition from Nokia

Resource DigiTimes reported that the information they have smartphone manufacturers refuse to release or platform models from Microsoft, or delaying their release. The reasons for the unpopularity of Windows Phone 8 operating system there are a few. The worst factor for manufacturers is the fact that the OS yet managed to win only 3% of the market, despite the fact that Microsoft has been making great efforts to promote it. The company also manufacturers impose very substantial license fees, and the competition is named by Nokia, whose brand retains a hefty popularity. worth mentioning that Nokia is the highest priority among buyers of smartphones on Windows Phone. As of May this year, the Finnish company managed to receive 80% of all sales, which leaves the rest is not too attractive market share. Companies like HTC, Samsung and Huawei initially were enthusiastic about the opportunity to build devices based on the new operating system, but unlike Nokia after the first announcement of the continuation of them are not followed. And manufacturers such as Acer, ASUS and ZTE have abandoned their plans to release devices or transferred them to a later date. So they are trying to achieve from Microsoft to reduce license fees. Moreover, in their view, Microsoft too severely restricts the opportunities for developers to differentiation of smartphones, not allowing anyone to distinguish their product.

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