The company J'son & Partners Consulting presented the findings of
his study: "Mobile messengers cannibalize SMS?», Noting that MIM (Mobile
Instant Messaging, instant messaging on mobile devices) - messaging
service that allows you to send and receive text messages on mobile
devices in real time. As the communication channel used mobile internet
access (3G, 4G, Wi-Fi). Typically, service MIM support function such as a
subscriber status (Presence).
Estimated to Informa Telecoms & Media revenue from MIM has made in 2011 of $ 5.9 billion, or about 4% of the revenue from all types of mobile messages (SMS, MMS, E-mail, IM), and the global traffic MIM (operators and OTT- ISPs) - 1.6 trillion messages corresponding 17% of all mobile communications year. Number of posts MIM in 2012 is estimated at 2.2 trillion, accounting for 20% of all mobile communications.
To prevent or reduce the risk of falling incomes from traditional SMS-services due to the use of mobile services OTT instant messages, operators are using different strategies: self-introduction of MIM-service, reducing the attractiveness of the MIM-use of third-party services by changing the charging of data services, the creation of industry-wide projects and initiatives for the introduction of mobile IP-based services messages, block or ban the use of their subscribers OTT services.
As of March 2013, the global SMS remains a core service, among other types of mobile messages (MMS, E-mail, IM). Traditional short message service demand, shows a positive trend of revenue and traffic in the world.
In general, the level of substitution of traditional SMS services MIM will depend on a number of factors, such as the penetration of broadband mobile internet and smart phones, as well as on the chosen product strategy and pricing of mobile operators for services, particularly in the service of SMS and mobile Internet access.
Estimated to Informa Telecoms & Media revenue from MIM has made in 2011 of $ 5.9 billion, or about 4% of the revenue from all types of mobile messages (SMS, MMS, E-mail, IM), and the global traffic MIM (operators and OTT- ISPs) - 1.6 trillion messages corresponding 17% of all mobile communications year. Number of posts MIM in 2012 is estimated at 2.2 trillion, accounting for 20% of all mobile communications.
To prevent or reduce the risk of falling incomes from traditional SMS-services due to the use of mobile services OTT instant messages, operators are using different strategies: self-introduction of MIM-service, reducing the attractiveness of the MIM-use of third-party services by changing the charging of data services, the creation of industry-wide projects and initiatives for the introduction of mobile IP-based services messages, block or ban the use of their subscribers OTT services.
As of March 2013, the global SMS remains a core service, among other types of mobile messages (MMS, E-mail, IM). Traditional short message service demand, shows a positive trend of revenue and traffic in the world.
In general, the level of substitution of traditional SMS services MIM will depend on a number of factors, such as the penetration of broadband mobile internet and smart phones, as well as on the chosen product strategy and pricing of mobile operators for services, particularly in the service of SMS and mobile Internet access.
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