Sales of digital cameras in the Ukraine in 2012 and 1Q'2013

Ukrainian market of digital cameras in 2012 totaled 990 thousand units, which is 6% lower than in 2011 (1.05 million units). In the monetary market volume decreased compared to the previous year, only 2% to $ 225 million. (2011 - $ 230 million). Such a slight decrease in market value due to the increase in the proportion of sales SLR cameras (SLR). In the general structure for the year 14% of devices are class SLR Cameras (140 thousand units), while in 2011 they accounted for only 8%. It should be noted that in terms of money segment SLR cameras took 40% of the market (2011 - 30%). In the top five producers housed Nikon, Canon, Samsung, Sony and Olympus. Together, they occupy 85% of the market. In the segment of SLR cameras more than 95% of sales are in two brands - Canon and Nikon. In the structure of sales by price segment to the consumer the most interesting budget device. compact cameras in the segment over 61% of units sold are in the price range of "up to $ 150." On the segment 150 $ -300 $ sales accounted for 29%, and "$ 300" only 6% (in quantitative terms). The average price of compact cameras was $ 154. The most popular price range for SLR "500 $ -750 $", it accounted for 35%. For the price of less than $ 500 was bought 33% SLR cameras. Average price SLR - $ 639. In the first quarter of 2013 in Ukraine was sold about 215 million digital cameras, with the proportion of SLR segment increased to 17%. According to South-Contract, in 2013 the market for digital cameras Ukraine will be about 850 thousand units.