The latest smartphone sales data from Kantar Worldpanel ComTech shows
Apple has achieved its highest ever share in the US (53.3%) in the
latest 12 weeks*, with the iPhone 5 helping to boost sales. In Europe,
however, Android retains the highest share with 61% of the market, up
from 51.8% a year ago.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel
ComTech, comments: “Apple has reached a major milestone in the US by
passing the 50% share mark for the first time, with further gains
expected to be made during December.”
Meanwhile in Europe, Samsung continues to hold the number one smartphone
manufacturer spot across the big five countries, with 44.3% share in
the latest 12 weeks. Apple takes second place with 25.3% share while
HTC, Sony and Nokia shares remain close in the chase for third position.
Sunnebo continues: “Although Windows sales in the US remain subdued,
Nokia is managing to claw back some of its share in Great Britain
through keenly priced Lumia 800 and 610 prepay deals. The next period
will prove crucial in revealing initial consumer reactions to the Nokia
920 and HTC Windows 8X devices."
“Nokia continues to find it tough to attract younger consumers in Great
Britain. Over the past six months, just 28% of Nokia Lumia 800 sales
have come from under 35’s, compared with 42% of all smartphone sales.
With the Nokia Lumia 920 being one of the few handsets available on EE
4G, new tariffs may help to change this by attracting early adopters in
the coming months.”
Smartphone percentage penetration in Great Britain hit 60% in the latest
period, with 83% of all mobile phone sales over the past 12 weeks being
smartphones.
* 12 w/e 25th November 2012
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