16 Nov 2012

Texas Instuments leave the mobile phone market

Previously, the network has already appeared information that the company Texas Instruments to stop developing processors for mobile phones and tablet series TI OMAP. Then, the company denied the message, but as it turned out, it was true. The company will focus on developing solutions for embedded electronics and other business, but for a consumer device, it will not become a platform issue. This direction will be minimized, production and development of OMAP processors discontinued and 1700 jobs available in this area reduced. By the end of 2013 the company expects to save up to $ 450 million. At the same time this year on the fees associated with the closing direction, the company will spend $ 325 million, most of which will occur in the current quarter. Despite the fact that the products are Texas Instruments are present in the products that are popular in the market (Samsung galaxy Nexus , Amazon Kindle Fire, Motorola DROID, and others), the competition was too high. At the moment, the greatest impact on the market are Qualcomm and Samsung, but next year and is expected to increase the presence of Nvidia. For Texas Instruments obviously has no place. Previously, the largest consumers of their products were Nokia and Research in Motion, which are now not only have problems with the sales of its smartphones, but also to create a model based on platforms from other vendors.

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