The electronics company will soon be a new flagship model, and attacked
so that the top devices from Apple and Samsung. Tablets have. Contrast
with Sony no future
Sony tried his cell phone business breathe the glamor of the old days - when the whole world had portable devices of the Japanese and the technicians of the Group highlighted the top. But to be able to get involved at the front, has Sony Apple and Samsung attack. "We will create in the near future a flagship model that can with Apple's iPhone and Samsung's Galaxy S III to compete," said Dennis Van Schie, sales and marketing head of Sony Mobile in conversation with the FTD. A spokeswoman also suggested, the top model would be on the CES show in Las Vegas and the Mobile World Congress in Barcelona, presented in early 2013.
Smartphones are for corporations such as Microsoft , Apple , Samsung or Sony core part of their strategy. Because mobile phones are one of the fastest growing categories in the IT industry. Moreover, the devices are part of a specific ecosystem, consisting of the operating system, and additional services and content.
Course Information and Charts
Sony 7.99 EUR [ 0209 ] +2.69%
1 day
5 days
3 months
1 year
3 years
Apple $ 527.96 [ 2:34 ] +0.45%
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As one of the keys for the rehabilitation of the ailing company van Schie therefore provides stronger integration of the devices with content from Sony's entertainment empire, the music, movies, and television programs including TV. The mobile division is launched in the spring again. 2011, the Group had for around 1 billion euros over the shares of the telecom equipment supplier Ericsson joint venture Sony Ericsson. The Japanese stopped the development of cheaper entry-phones and focus on the construction of more expensive smartphones.
The lack of an integrated online platform along the lines of Apple's iTunes criticize analysts for years. Sony, with its music and movies platforms Music and Video Unlimited been created only approaches. This will make up the group now: By the end of 2013, van Schie, all users can access with an identification number on their devices to all content.
To keep pace with the world's dominant smartphone vendors can, but it is still a long way. According to figures published on Wednesday of the research firm Gartner, for the third quarter of 2012, Sony is not in the top ten of the world's largest mobile phone seller. Looking only smartphones, it looks better according to Strategy Analytics. The U.S. market research firm sees Sony worldwide with around nine million units sold in third place - after Samsung and Apple. The goal is to keep with 34 million units sold in 2012 that rank, said Van Schie.
Currently, Sony will focus on Google's operating system Android . Smartphones with Microsoft's operating system Windows Phone running, are not currently planned. "We have a good relationship with Microsoft and the development of Windows Phone are watching closely -. If it succeeds, we will not be caught off guard"
The second booming equipment category, tablet PC comes, unlike under the former division chief Bert Nortberg hardly importance. "We will bring in addition to the existing Xperia Tablet other Android tablets on the market, but not many," said Van Schie. Reason was the intense price competition. "It has become very difficult to earn money with tablets."
For the full year 2012 van Schie expects Sony Mobile further losses. In the second quarter, the division had operating a drop of 23 billion yen achieved (approximately EUR 225 million) - also because of the incorporation of the joint venture. 2013 should manage the turnaround.
http://www.ftd.de
Sony tried his cell phone business breathe the glamor of the old days - when the whole world had portable devices of the Japanese and the technicians of the Group highlighted the top. But to be able to get involved at the front, has Sony Apple and Samsung attack. "We will create in the near future a flagship model that can with Apple's iPhone and Samsung's Galaxy S III to compete," said Dennis Van Schie, sales and marketing head of Sony Mobile in conversation with the FTD. A spokeswoman also suggested, the top model would be on the CES show in Las Vegas and the Mobile World Congress in Barcelona, presented in early 2013.
Smartphones are for corporations such as Microsoft , Apple , Samsung or Sony core part of their strategy. Because mobile phones are one of the fastest growing categories in the IT industry. Moreover, the devices are part of a specific ecosystem, consisting of the operating system, and additional services and content.
Course Information and Charts
Sony 7.99 EUR [ 0209 ] +2.69%
1 day
5 days
3 months
1 year
3 years
Apple $ 527.96 [ 2:34 ] +0.45%
scroll
As one of the keys for the rehabilitation of the ailing company van Schie therefore provides stronger integration of the devices with content from Sony's entertainment empire, the music, movies, and television programs including TV. The mobile division is launched in the spring again. 2011, the Group had for around 1 billion euros over the shares of the telecom equipment supplier Ericsson joint venture Sony Ericsson. The Japanese stopped the development of cheaper entry-phones and focus on the construction of more expensive smartphones.
The lack of an integrated online platform along the lines of Apple's iTunes criticize analysts for years. Sony, with its music and movies platforms Music and Video Unlimited been created only approaches. This will make up the group now: By the end of 2013, van Schie, all users can access with an identification number on their devices to all content.
To keep pace with the world's dominant smartphone vendors can, but it is still a long way. According to figures published on Wednesday of the research firm Gartner, for the third quarter of 2012, Sony is not in the top ten of the world's largest mobile phone seller. Looking only smartphones, it looks better according to Strategy Analytics. The U.S. market research firm sees Sony worldwide with around nine million units sold in third place - after Samsung and Apple. The goal is to keep with 34 million units sold in 2012 that rank, said Van Schie.
Currently, Sony will focus on Google's operating system Android . Smartphones with Microsoft's operating system Windows Phone running, are not currently planned. "We have a good relationship with Microsoft and the development of Windows Phone are watching closely -. If it succeeds, we will not be caught off guard"
The second booming equipment category, tablet PC comes, unlike under the former division chief Bert Nortberg hardly importance. "We will bring in addition to the existing Xperia Tablet other Android tablets on the market, but not many," said Van Schie. Reason was the intense price competition. "It has become very difficult to earn money with tablets."
For the full year 2012 van Schie expects Sony Mobile further losses. In the second quarter, the division had operating a drop of 23 billion yen achieved (approximately EUR 225 million) - also because of the incorporation of the joint venture. 2013 should manage the turnaround.
http://www.ftd.de
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