Freemium apps - free apps that have in-app purchases - are experiencing
impressive revenue growth worldwide, far outpacing premium apps in both
iOS and Google Play stores. Over the last 24 months, worldwide revenues
for freemium apps on iOS have more than quadrupled. In 2012, worldwide
freemium revenues on Google Play have grown 3.5X. Premium revenues for
both app stores remained relatively flat in these time periods.
Through App Annie Intelligence, we're able to analyze app store data to see some numbers behind the growth in freemium revenues:
http://www.appannie.com/blog/freemium-apps-ios-google-play-japan-china-leaders/#.UJl6ScXMhsl
Through App Annie Intelligence, we're able to analyze app store data to see some numbers behind the growth in freemium revenues:
http://www.appannie.com/blog/freemium-apps-ios-google-play-japan-china-leaders/#.UJl6ScXMhsl
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