The company HTC in November last year to replace the head of the marketing department. Until now it was not known exactly how to change the company's policy it would, but now began to appear for details. The
report published by the Wall Street Journal, says that the company may
soon abandon its current slogan, motto quietly brilliant (quietly
brilliant) because it does not meet today's aggressive marketing
policy. Besides planning several high-profile advertising campaigns, which would attract more attention to the NTS. In such circumstances, the slogan did not look very adequately. worth
noting that HTC has already taken several steps, using the presentation
of the new flagship of Samsung to advertise their vehicles. Obviously this is the result of the Ho Benjamin (Benjamin Ho), took over as head of the marketing department of the company. In an interview with Wall Street Journal, he promised that Quietly Brilliant will be replaced, but what is not said. In addition, he noted that HTC has a lot of innovation, but more than ever it was not loud enough to report them accordingly.
No comments:
Post a Comment