LG’s Microsite Reflects the Design Excellence of Its OLED TV Inspiration
LG
Electronics (LG) was the recipient of a coveted iF Communication Design
Award for its OLED TV microsite –- www.lgoled.tv -– in the digital
media category. The highly sought-after industry design award is handed
out annually by the iF International Forum Design for products that
convey the highest level of design quality, creativity, originality,
innovation, cost effectiveness and relevance to the target audience.
“Design
is a critical component of our TV business and I’m proud that our
digital team has carried this priority over to our online environment,”
said Havis Kwon, CEO and President of the LG Home Entertainment Company.
“LG’s OLED TV has received several important design accolades itself,
so we felt it essential that our online promotional material should
reflect this commitment to aesthetic excellence.”
LG’s
winning design presents a visually appealing presentation, highlighting
the OLED TV’s superior picture quality and design while also
introducing consumers to the meaning of “the ultimate next generation
display.” Incorporating a unique upward-scrolling interface, the
microsite reveals vibrant images and the OLED TV’s impressive user
benefits, among them infinite contrast, absolute motion clarity and
paper slim design.
LG’s
OLED TV has received many accolades from industry associations and
media outlets for both outstanding picture quality and exceptional
design since its debut at the 2012 Consumer Electronics Show where it
was awarded Best of CES.
Its exceptional design was also recognized by the influential
Industrial Designers Society of America with a coveted International
Design Excellence (IDEA) Award. And in Europe, the TV took home an EISA
Award from the European Imaging and Sound Association (EISA).
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