Tele2 took second place in the connection of subscribers

Operator Tele2 connected 33% of new subscribers in the regions of Russia (except Moscow and St. Petersburg). According to the company AC & M Consulting, in the third quarter of 2012, Tele2 took second place in the growth of the subscriber base, behind the leader of only 1%. According to the report, the research company AC & M Consulting, published on November 7, 2012, in the third quarter of 2012 to the Tele2 joined 709,000 people. The total subscriber base of Tele2 in Russia was 22,342,000 people. During the third quarter of 2012, the operator Tele2 entered the top three, providing 23% of all new connections in Russia. In this case, the first and second quarters of this year, the company ranked first in the growth of subscriber base in Russia. The operator believes that the high rate of growth of its subscriber base has affected the active development of the distribution network: in addition to its own mono-brand retail company is developing partnerships with regional and national retail chains, including "The Messenger," "Euroset" and "Eldorado." In addition, Tele2 performs better in the industry to retain its subscriber base. According to the company, for the third quarter of 2012 Tele2 leader by customer loyalty among the mobile operators (index Net Promoter Score, NPS is 56%). The most important factors that contributed to the reduction of churn, were improving the quality of mobile services, geographical expansion of the network and increase its capacity in the areas of increased stress, said the operator.